AE EXPERIENCE = PMM VALUE

• Led and empowered the Business Applications specialist team for three of Microsoft's strategic multinational Manufacturing customers. The comprehensive portfolio included ERP, CRM, data analytics, and low-code, automation solutions. Ensured cross-functional alignment with core account, specialist, and partner teams to drive cohesive, data-driven strategies that maximize customer value and clearly communicate Microsoft's end-to-end value proposition.

• Before product general availability, collaborated with the Microsoft product engineering group responsible for a $13 billion portfolio to translate customer feedback into actionable features for new automation and generative AI solutions. Ensured alignment with customer needs and market expectations. Facilitated strategic discussions between customers and engineering teams to influence product development and enhance customer satisfaction, contributing to a more competitive product roadmap.

• Delivered the Salesforce "Connected Customer Experience," a strategic messaging and positioning framework within the customer service market. Acted as the voice of the customer to inform internal and partner teams about prevailing business needs, contributing pivotal insights to shape the Service Cloud product portfolio and go-to-market strategy. 

• Defined service offerings and sales go-to-market strategy for Agosto's Google Cloud Platform partner practice. Services included consulting and systems integration for IaaS, PaaS, app development, machine learning, and big data. 

• Aligned with Agosto's Marketing team and subject matter experts to define, create, and deliver a video webinar series, used for sales enablement and inbound marketing, illustrating multiple services offerings and customer use cases. 

CORE PRINCIPLES

• CUSTOMER CENTRICITY: When translating customer challenges into solutions focus on the customer value and business outcomes. Start with 'why' they should care. What is the customer problem they are trying to solve, and how will this solution help them achieve their goals? 

• STRATEGIC POSITIONING: Identify customer pain points to create precise product positioning that resonates with their needs. Validate with customer feedback to ensure our product's value proposition addresses real market demands.

• NARRATIVE DEVELOPMENT: Technical details are important, but don't get lost in the weeds. Turn highly complex solutions into compelling narratives by speaking to value statements and outcomes and using customer success stories to illustrate the tangible benefits and ROI of products.

• COLLABORATIVE GTM EXECUTION: Engage cross-functional teams to create cohesive GTM strategies. Align sales, marketing, product, customer success teams around a unified vision to ensure customer product adoption and retention. 

• VALUE-DRIVEN INTERNAL INTIATIVES: When delivering value for internal stakeholders, start with 'why' and determine the organizational value of each initative and ensure it aligns with strategic goals. Focus on efforts that drive value for the organization whether through new collatoral, training, or process improvements. 

• CONTINUOUS CUSTOMER FEEDBACK: Continuously engage with customers to gather feedback and adapt our solutions to meet their evolving needs. Incorporate customer insights into product development and marketing strategies to enhance relevance and impact.